Creating evidence-based health and wellness programmes for your customers and employees

Case study – making leadership skills stick with Culcha

Culcha are an innovative employee leadership and learning platform. They are essentially a digital personal trainer supporting building leadership skills and an employee culture of collaboration. They got in contact with me through LinkedIn in order to understand more about how to build behavioural science into their program to support and engage employees in their learning journey. Given they are an early-stage start-up they needed something quick that they could integrate and test straight away, so I ran a rapid 1-day behavioural audit of their platform in order to examine the behavioural gaps and opportunities to support sustained change. Amongst the key activities within his audit we:

  • Utilized a framework clarifying employees’ intrinsic motivation to engage with the app, exploring what’s in it for them and how we communicate this benefit to help support them throughout their learning journey. This resulted in Culcha having a clear idea of what their users employees need so they could create more targeted and effective messaging to engage users employees in the app and retain them over the long term.
  • Examined the key touchpoints in an executive’s or employee’s learning journey and how we could use behavioural insights to support their ongoing engagement, maintenance, and - importantly - application of learnings from the app. As a result, Culcha now has a repertoire of evidence-based behaviour change tools to help support their user's ongoing engagement.
  • Explored what success looks like for the user's employees, Culcha’s clients, and Culcha itself, and what KPIs were required to understand whether the program was a success and working as intended. This helped Culcha carve a clear roadmap in terms of how they can learn what's working within the app.

It was such a joy to work with such an intelligent and inspirational leader as Katja Nettesheim

“Working with Heather was an immense pleasure: She is an extremely insightful, well-structured, intelligent and professional behaviour change design expert. Where others tend to stay superficial, she ventures into the deeper spheres of neuroscience and psychology - even wrapping her head around our wildest ideas and assessing their merits on a behaviour change design scale. I also really appreciated her thoughtful follow-ups and helpful articles!” Culcha

Published on 13th Jan 2022 at 12:02 by Dr Heather McKee

"Heather has so generously contributed to so many areas of our work this year, her thoughtful feedback and insights have allowed us to evolve our work and product in profound and impactful ways. I speak on behalf of all of us when I say we can’t imagine having done it without her unique, informed perspective and diverse voice. She has made an incredible amount of impact on our work in a small amount of time and we are so grateful for her."

Sara Rice, lululemon HQ

"When you work with Dr Heather McKee you know you are in the presence of a true professional. You cannot ignore the passion she has for her field of behaviour change, especially around healthy living. She is committed to making sure that you -- client, patient or project partner -- understand the key facts, appreciate the context and embrace the decisions you made together."

Edna Kissman, CEO The Wonder of Me

"Heather’s academic and applied understanding of behavioural psychology has been invaluable in helping us mould our proposition to the corporate wellbeing market over the last 12 months. Heather was a perfect fit with our culture; enthusiastic, diligent and highly skilled in everything that she does. We look forward to working with Heather on future projects"

Richard Westman, CEO KAIDO

"Heather's practical knowledge and expertise around behaviour change have been an enormous value-add for the Welltodo audience. By incorporating her tools and insights into our course curriculum, we were able to add a whole new layer of credibility. Heather is professional, reliable and an absolute pleasure to work with!"

Lauren Armes, CEO Welltodo

"Heather is a ninja when it comes to behaviour change, and a delight to work with. She has been invaluable to BetterSpace in working out how to nudge people into more mentally health lifestyles."



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Copyright ©2024 Dr. Heather McKee

Dr. Heather McKee is registered in Ireland Reg. No. 687397 with the registered address at 314 Mother Teresa House, Loreto Abby, Rathfarnham, D14 NR20, Co. Dublin, Ireland

This work is in no way meant to replace any medical advice. Dr. McKee is Non-HCPC-registered. Photography by Dylan Madden.

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