Case study – making leadership skills stick with Culcha
Culcha are an innovative employee leadership and learning platform. They are essentially a digital personal trainer supporting building leadership skills and an employee culture of collaboration. They got in contact with me through LinkedIn in order to understand more about how to build behavioural science into their program to support and engage employees in their learning journey. Given they are an early-stage start-up they needed something quick that they could integrate and test straight away, so I ran a rapid 1-day behavioural audit of their platform in order to examine the behavioural gaps and opportunities to support sustained change. Amongst the key activities within his audit we:
- Utilized a framework clarifying employees’ intrinsic motivation to engage with the app, exploring what’s in it for them and how we communicate this benefit to help support them throughout their learning journey. This resulted in Culcha having a clear idea of what their users employees need so they could create more targeted and effective messaging to engage users employees in the app and retain them over the long term.
- Examined the key touchpoints in an executive’s or employee’s learning journey and how we could use behavioural insights to support their ongoing engagement, maintenance, and - importantly - application of learnings from the app. As a result, Culcha now has a repertoire of evidence-based behaviour change tools to help support their user's ongoing engagement.
- Explored what success looks like for the user's employees, Culcha’s clients, and Culcha itself, and what KPIs were required to understand whether the program was a success and working as intended. This helped Culcha carve a clear roadmap in terms of how they can learn what's working within the app.
It was such a joy to work with such an intelligent and inspirational leader as Katja Nettesheim
“Working with Heather was an immense pleasure: She is an extremely insightful, well-structured, intelligent and professional behaviour change design expert. Where others tend to stay superficial, she ventures into the deeper spheres of neuroscience and psychology - even wrapping her head around our wildest ideas and assessing their merits on a behaviour change design scale. I also really appreciated her thoughtful follow-ups and helpful articles!” Culcha