Media: Why Breaking a Streak Feels So Awful

Ticking off another day on the calendar in which you perform your habit?

Whilst noting "streaks" can be important for initial engagement it is also important to tie your habit to a specific context (i.e. time of day or place). This article details why we feel so bad for breaking a streak and why practising forgiveness is so important if you want to stay on track long term.

Click Here

Published on 26th Aug 2021 at 12:00 by Heather McKee

Book my free implementation clinic

Looking to learn more about how to improve engagement and outcomes in your digital app or product?

Once a month I offer a small number of free 30-min implementation clinics to help selected organizations by providing behavioural insights/tackling engagement issues with their products/services. Places for these clinics are strictly limited if you want a slot you can apply here



AS FEATURED IN:


By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy. DISMISS NOTICE

Copyright ©2024 Dr. Heather McKee

Dr. Heather McKee is registered in Ireland Reg. No. 687397 with the registered address at 314 Mother Teresa House, Loreto Abby, Rathfarnham, D14 NR20, Co. Dublin, Ireland

This work is in no way meant to replace any medical advice. Dr. McKee is Non-HCPC-registered. Photography by Dylan Madden.

Designed by Aeronstudio™